Maisha B. Hoye

Along with her duties for WNM, Maisha Hoye is also the CEO of BSHG, LLC which manages and markets Customer 1st Marketing, Maisha’s Lemonade Stand, KUUBOB and other entrepreneurial brands.
Since 2012, she has monetized and built the blog up to year over year growth with posts and advertisers that focus on the #HealthyWealthyWise and inspire entrepreneurs. With her company Customer 1st Marketing, Maisha has developed marketing programs for startups to mid-size organizations, all with limited budgets and resources, in very competitive and innovative marketplaces. Ms. Hoye believes that successful marketing programs begin with the assessment of the business from the customer’s point of view and use that to develop marketing action plans.
Prior to her entrepreneur journey Maisha’s career she also rebranded companies, created marketing and sales processes and her companies won Partner of the Year awards, recognition from state and local governments and Supplier Diversity awards.
She is a proud Hampton University Bachelor's Degree graduate.